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IIM Raipur Karuna Challenge

IIM Raipur Karuna Challenge

Can you create content that changes how people think?

Millions of educated consumers believe:

Dairy is harmless because we only consume “surplus” milk.

Eggs are cruelty-free because they are unfertilized.

Examine these beliefs, and create evidence-based, shareable content that helps people rethink the story behind their food.

Submit your short video

Prize

₹ 1,00,000

for the winning submission

Create a 60 sec short video

Submit your short video

Rules

  • Evidence-led
  • Respectful & non-judgmental
  • No guilt or fear messaging
  • No religious arguments