Kinder choices. Healthier lives.
A sustainable planet.

India Karuna Collaborative (IKC) unites people and organisations to seize a critical chance in our lifetime to end animal suffering, mitigate climate change, and create a healthier world for all. We do this by unifying voices, raising awareness, and changing narratives.

The Charter that turns intention into impact

The IKC charter is our foundation for change. Discover the commitments that unite us.

The Charter that turns intention into impact

The IKC charter is our foundation for change. Discover the commitments that unite us.

Our Mission

Guided by the belief that all life has value, we work to end animal suffering and protect fragile ecosystems.

Through education, advocacy, and innovation, we empower communities to make choices that honour animals, people, and the planet.

Through education, advocacy, and innovation, we empower communities to make choices that honour animals, people, and the planet

Our Vision

Animals treated with respect and compassion

Food systems that are ethical and sustainable

Health built on nutritious, cruelty-free alternatives

Ecosystems protected for future generations

Communities equipped to choose better

THE PLEDGE

I believe that animals are sentient beings and that human, animal, and planetary well-being are interconnected. When animals suffer, people and the planet suffer too. I pledge to do my best to reduce animal suffering.

Leading voices who have taken the pledge

“The least I can do is speak out for those who cannot speak for themselves.” – Jane Goodall

Join others who have taken the pledge

“The least I can do is speak out for those who cannot speak for themselves.” – Jane Goodall

Our Advisors

CEO PR Pundit Havas Red

Board member of Tata Consumer Products

Founder & Managing Partner - Sharrp Ventures | Director - Marico Ltd. & Kaya Ltd.

Independent Director of Bharti Airtel Ltd

Justice (Retd.) Madras High Court

Founder - GAME, Chairman of the Board - GEAPP

Managing Director - Titan Company

Members of IKC

IKC is built on collaboration. Our members include leading organisations in the animal welfare, sustainability, environment, health and nutrition space, and allies across India who bring diverse expertise to a common purpose.

See what the future citizens of India are saying

More Than Just A Number : a campaign that flips numbers into stories, connecting with young audiences through music, satire, and narratives that inspire change.
Every day, animals are reduced to figures: cows in litres, hens in counts, pigs in kilos. The campaign flips numbers into stories, connecting with young audiences through music, satire, and narratives that inspire change. It reminds us that compassion is courage, empathy is power, and every choice heals.